What is the final step of developing an effective marketing planning process (mpp)?

Answers

Answer 1

The final step of marketing plan process is the action plan in which it targets the monitoring and the allocation of resources; this final step is helpful in order to carry out the plan and strategies that is in detailed with the objective or goals.

Answer 2
Final answer:

The final step of developing an effective marketing planning process (mpp) is to synthesize the research findings and potential angles into a coherent plan.

Explanation:

The final step of developing an effective marketing planning process (mpp) is to synthesize the research findings and potential angles into a coherent plan. This involves analyzing the information gathered, identifying key insights, and formulating marketing strategies and tactics based on those insights. A graphic organizer, such as a table or chart, can help organize the findings and facilitate the synthesis process.

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Related Questions

Age targeting what brands and products do you feel successfully "speak to you" and effectively target your age group? why? which ones do not? what could they do better?

Answers

Final answer:

Age targeting in marketing involves creating messages that resonate with specific age groups based on their interests and lifestyle. Successful campaigns address the consumer's lifestyle, while less effective ones might improve by using data insights and being more inclusive. Shopping preferences often vary between large chains for convenience and smaller outlets for unique experiences.

Explanation:

Understanding Age Targeting in Marketing

Age targeting is an essential aspect of marketing that involves crafting messages and products that resonate with specific age groups. When a brand 'speaks to' an individual, it means the brand's advertising effectively connects with the individual's interests, lifestyle, and values. For example, a campaign encouraging teens to exercise might focus on the importance of fitness in relation to social life, school performance, and well-being. A potential slogan could be 'Stay Fit, Stay Sharp, Own Your Tomorrow,' which emphasizes the immediate and future benefits of exercise.

For a five-year-old's birthday, choices may differ based on gender stereotypes, cultural factors, or personal interests. A birthday gift for a girl might be a set of painting supplies if she enjoys arts, while for a boy it might be a construction toy kit, each influenced by recognizing the individual interests rather than conforming to gender norms. For job interviews, professional attire like a tailored suit would likely be chosen to make a strong impression, while party attire would be more casual and align with the event's atmosphere.

Products that fail to connect with an age group might miss out on understanding their lifestyle or values. Brands could improve by engaging more directly with their target audience, utilizing data-drive insights to tailor their messaging, and being more inclusive and diverse in their advertising.

The divide in technology usage can indicate a 'generation gap' where younger individuals are more versed in contemporary hardware and software than their parents, affecting communication and entertainment preferences. Lastly, shopping and dining preferences might lean toward smaller retailers or local establishments for their unique offerings and personalized experiences, as opposed to large chains that offer familiarity and convenience.

In a matrix organization, each employee reports to a functional and a(n) __________ manager.

Answers

In a matrix organization, each employee reports to both a functional and a project or product manager, blending expertise with responsive project management. This structure can lead to conflicts but also offers flexibility and comprehensive oversight.

In a matrix organization, each employee reports to both a functional manager and a project or product manager. An example of this can be seen in a software development company where business analysts, developers, and testers report to their respective functional department managers for day-to-day operations and to a project manager who provides direction related to specific projects or products they are working on. By doing so, matrix organizations attempt to balance the depth of knowledge that comes from functional structures with the responsiveness and flexibility of project-based structures.

Despite its intended benefits, the matrix structure can create challenges such as conflicts due to the violation of the unity of command principle, leading to potential power struggles among managers and role conflicts for employees. Therefore, it requires effective communication and coordination skills to manage the inherent complexity of this organizational design.

what benefits customers derive from mobile phone

Answers

Customers derive the pleasure of being able to stay connected with friends via cellular technology. In addition, with the advent of smartphones that contain web-based browsers, users can stay up-to-date on news and events that would not have been available them just 5-10 years ago. Also, these devices can take photographs, allowing for the recording and replaying of events at a future time for a future audience.

The contestable market model has important policy implications. if there is concern that a market is not sufficiently competitive, what can policymakers do to increase competition in a given industry? check all that apply.

Answers

If there is concern that a market is not sufficiently competitive, then policymakers can look at the barriers existence at the entry levels and what are the steps to be taken to make contestable market. Controlling markets delays entry is the major argument by many economists. So decreasing the entry barriers can only be possible by not regulating the markets which will lead to lower prices.

What is the discount yield, bond equivalent yield, and effective annual return on a $1 million treasury bill that currently sells at 93.375 percent of its face value and is 65 days from maturity?

Answers

Discount yield :

IT – bill, dry = (($ 1 million - $ 973,750) / $ 1 million) (360 / 65) = 14.538%

Bond equivalent yield : IT – bill, bey = (($ 1 million - $ 973,750) / $973,750) (365 / 65) = 15.138%

 

EAR:

EAR = (1 + 0.15138 / (365 / 65)) 365 / 65 – 1 = 16.111%

Ron shaich is describing how he and his team evaluated their different businesses and sold off some of them. according to the bcg matrix, which portfolio category should be analyzed for possible sale?

Answers

Bjbbjbvvh. BFF nice. Job mv no n

Answer:

The dogs is the correct answer.

Explanation:

The name of the BCG Matrix comes from Boston Consulting Group, which created this framework to evaluate the strategic position of the business brand portfolio and how it may grow or not. This framework also classifies business portfolio into four categories: dogs, cash cows, stars, and question marks. Dogs are low-growth, weak-competitive-position business that won't help the company.

The producer is spending as little as possible per item produced. what word describes that kind of cost management?

Answers

Efficient Scale is the answer you are looking for
This kind of cost management is called budget planning. Budget planning is first identifying the sources of your income and considering all current and expected expenses, with a purpose to meet your financial goal. Its primary objective is to ensure that you will have savings after allocating the expenses. 

In​ particular, the author describes inefficient land allocation as a market failure because the market results in a quantity of land to be used for urban development that is

Answers

This came from Microeconomics 4th Edition where it cited Jun Jie Wu an economist made his observations and published it in an agricultural magazine known as Choices. He described market failure and inefficient land allocation as both economic terms in an urban development that did not meet expected growth creating an unbalance situation between the consumers and producers.

Market failure is a used term to describe that the producer was not able to produce the right products or the customers aren't able to buy enough products that would make the business profitable or good for both. Inefficient land allocation can add up to reasons of having market failures when it makes the business release more expenses than profit.

(a) if the price increases from $4 to $8, by how much does the quantity demanded decline?

Answers

If the price increases from $4 to $8 or doubles then demand will probably fall off accordingly by 50% to compensate for the big increase, unless of course the demanded amount is an absolute necessity and keeping in mind that for a self-employed person a higher cost of an item can be charged as a business expense and help reduce income at tax time and also having the right materials and equipment right away can increase revenue as well which can also help to offset the cost.

You have been entered in a free game where you try to guess the roll of a six-sided die. you will win $50.00 if you guess right. what is your expected payoff value? round to the nearest cent.

Answers

in calculating an expected payoff value, we need to compare botht he cost of investment and the projected  earning that we got from that investmet.

In this case the cost of investment is 0 because it's a free game.

Therefore, your expected payoff value would be:

1/6 (percentage of guessing the number correctly) x  $50.00

= $ 8 and 33 cents.

Smoltz company had $375,000 of current assets and $135,000 of current liabilities before borrowing $90,000 from the bank with a 3 month note payable. what effect did the borrowing transaction have on the amount of smoltz company's working capital?

Answers

The borrowing transaction WILL INCREASE THE WORKING CAPITAL OF SMOLTZ COMPANY BY $90,000.00.
Working capital is defined as the amount of a company's asset that can be converted into cash in the near future, taking into account the payment which has to be made. Borrowing money increases the amount of working capital that a company has.

While recruiting the sales force, sales managers prefer salespeople who:​?

Answers

Sales managers prefer salespeople who, 1) have initiative, 2) are charismatic, 3) are hard workers, and 4) responsible. A sales manager would not want to hire a person who is not willing to put in work to make a sale or will come off unprofessional or otherwise rude. Friendly, charismatic people make sales: not rude, unprofessional slobs.
Final answer:

Sales managers prefer salespeople who possess key personality traits such as a positive attitude, being a team player, adaptability, reliability, and being hardworking. They want candidates who can contribute positively to their team and adapt to the dynamic nature of the sales industry.

Explanation:

Sales managers prefer salespeople who possess certain key personality traits in addition to the skills and experience needed for the job. Some of these traits include:



Positive attitude: Employers look for candidates who have a positive attitude and are optimistic about their work. They want someone who can maintain enthusiasm and motivation even in challenging situations.Team player: Salespeople need to work well with others, as they often collaborate with colleagues, stakeholders, and customers. Being able to communicate effectively, listen actively, and contribute to group success is important.Adaptability: The sales industry is dynamic and ever-changing. Salespeople who can adapt to new situations and embrace change are highly valued. They should be open to learning and evolving their strategies to meet the needs of the market.Reliability: Sales managers want salespeople who are dependable and trustworthy. This includes being punctual, meeting deadlines, and following through on commitments.Hardworking: Sales is a challenging field that requires perseverance and determination. Employers seek candidates who are willing to put in extra effort and go above and beyond to achieve their goals.



For example, if a sales manager is recruiting for a cosmetics company, they might prefer candidates who have a genuine interest in beauty products, are knowledgeable about current trends, and have excellent communication and persuasion skills. On the other hand, if a sales manager is recruiting for a summer camp for chronically ill children, they might prioritize candidates who are compassionate, patient, and understanding.

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An ethical persuasive argument select one:
a. is a contradiction in terms.
b. includes any evidence the sender can come up with, whether or not it's relevant.
c. focuses on being both truthful and nondeceptive.
d. focuses on how the audience's actions will benefit the sender.

Answers

Ethical persuasion is defined as a person’s  internal capability to understand others, care for them, respect,  understand and be fair by hearing their viewpoints at the same time sharing his.  It is an exchange 0f each others’ viewpoints to create resolutions. Therefore, an ethical persuasive argument is not a contradiction in terms,  does not include evidence the sender can come up with, whether or not it's relevant, does not focus on how the audience’s action will benefit the sender but it focuses on being both truthful and nondeceptive. 

The hospital administrator is interested in sending reminder letters to the oldest 15% of accounts. how many days oold should an account be before a letter is sent?

Answers

Data should be collected to determine the age of the accounts. Once the data is collected letters should be sent to the accounts that are 28 days or more overdue. That has allowed the account holders a month to make payment.
Final answer:

The hospital administrator needs to find the 85th percentile of account ages. Letters need to be sent to accounts that are as old or older than the account age at the 85th percentile.

Explanation:

The question revolves around the concept of percentiles, which are measures used in statistics to understand the relative standing of a value within a data set.  If the hospital administrator wants to send letters to the oldest 15% of accounts, then he/she is interested in finding the 85th percentile of account ages because everything above that value makes up the oldest 15% of accounts. In order to find this value, the accounts would need to be sorted from youngest to oldest. The account at the position that marks 85% of the way through this sorted list would be the cut-off. Therefore, an account needs to be as many days old as the age of the account at this 85th percentile position before a letter should be sent.

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The line-balancing problem attempts to resolve the inconsistencies in the capacities at various stages in a product layout.
a. True
b. False

Answers

the answer is A) True

Why do you think government constitute one of the major employers in the U.S. economy ?

Answers

The government, not only of the United States, but of all countries, are in a very obvious way, also an employer. This is because the government needs people to do the task that would allow the body to be efficient in handling subjects concerning people, citizens, and the country.

The employee of the government runs from the president him/herself to the lowest position or authority in small subsection community. 

The government constitutes one of the major employers in the U.S. economy because it provides various essential services, manages public resources, implements policies, and supports public welfare programs. These roles necessitate a large workforce to function effectively.

The government plays a significant role in the U.S. economy by providing vital services such as healthcare, education, defense, and public safety. It requires a substantial number of employees to manage and deliver these services effectively.

Public sector jobs are essential for implementing policies and regulations that ensure the country's smooth functioning. These jobs span federal, state, and local levels, each requiring specialized skills and expertise.

The government also supports public welfare programs like Social Security, Medicaid, and unemployment benefits, which demand a sizeable workforce for administration and service delivery. As such, the government becomes a major employer to meet these extensive needs.

Furthermore, employment in government roles promotes economic stability by ensuring consistent job availability, especially in times of economic downturns, thereby reinforcing overall economic resilience.

True or false: the government can raise its tax revenue by decreasing the per-unit tax on vodka.

Answers

Answer:

False

Explanation:

The government won´t raise its tax revenue by lowerinf the per-unit tax in vodka because it would be getting less money for each vodka bottle sold, unless the government is able to raise another taxes or create new ones, it wouldn´t be abe to increase the tax revenue. So the sentence is False.

Final answer:

The government can raise its tax revenue by decreasing the per-unit tax on vodka if the decrease in tax rate leads to a sufficient increase in vodka sales volume to offset the lower per-unit revenue. This concept relates to the Laffer Curve, suggesting there is an optimal tax rate that maximizes revenue.

Explanation:

The statement that the government can raise its tax revenue by decreasing the per-unit tax on vodka can be true or false, depending on the context. This concept is related to the Laffer Curve, an economic theory proposed by economist Arthur Laffer. The Laffer Curve illustrates the relationship between tax rates and tax revenue, suggesting that there is an optimum tax rate that maximizes revenue without deterring economic activity.

When tax rates on vodka are high, consumers may decrease their consumption or turn to substitutes, leading to lower overall tax revenue. If the government lowers the tax, the price of vodka decreases, potentially increasing the quantity sold and consumed. If the increase in sales volume compensates for the lower per-unit tax, overall tax revenue could increase.

The impact on tax revenue by lowering taxes on goods like alcohol, such as vodka, also depends on the price elasticity of demand for that good. If demand is elastic, a lower tax could lead to a sufficient increase in consumption to offset the revenue lost per unit, thus raising the total tax revenue. Conversely, if demand is inelastic, a decrease in the tax rate might not lead to a significant change in consumption, and thus, may not increase revenue.

Tim's performance pizza is a small restaurant in philadelphia that sells gluten-free pizzas. tim's very tiny kitchen has barely enough room for the three ovens in which his workers bake the pizzas. tim signed a lease obligating him to pay the rent for the three ovens for the next year. because of this, and because tim's kitchen cannot fit more than three ovens, tim cannot change the number of ovens he uses in his production of pizzas in the short run.

Answers

In the short run, workers are considered variable inputs while the ovens are fixed inputs. The law of diminishing marginal product of labor is demonstrated in this scenario. Total output increases at a decreasing rate as you increase the quantity of labor.

In the short run, the workers are considered variable inputs because Tim can change the number of workers he uses from week to week.

The ovens, on the other hand, are fixed inputs because Tim cannot change the number of ovens he uses in the short run due to the limited space in his kitchen.

The law of diminishing marginal product of labor is demonstrated in this scenario.

As Tim increases the number of workers, the marginal product of labor (the additional output produced by each additional worker) decreases.

This is because the kitchen space becomes more crowded and the workers start to get in each other's way.

Therefore, the correct answer is: Total output increases at a decreasing rate as you increase the quantity of labor.

Question:

2. Inputs and outputs

Tim's Performance Pizza is a small restaurant in Chicago that sells gluten-free pizzas. Tim's very tiny kitchen has barely enough room for the two ovens in which his workers bake the pizzas. Tim signed a lease obligating him to pay the rent for the two ovens for the next year. Because of this, and because Tim's kitchen cannot fit more than two ovens, Tim cannot change the number of ovens he uses in his production of pizzas in the short run.

However, Tim's decision regarding how many workers to use can vary from week to week because his workers tend to be students. Each Monday, Tim lets them know how many workers he needs for each day of the week. In the short run, these workers are ______ inputs, and the ovens are ______ inputs.

Tim's daily production schedule is presented in the following table.

Fill in the blanks to complete the Marginal Product of Labor column for each worker.

Labor

Output

Marginal Product of Labor

(Number of workers)

(Pizzas)

(Pizzas)

0 0

1 100

2 180

3 240

4 280

5 300

1. On the following graph, plot Tim's production function using the green points (triangle symbol).

Note: Plot your points in the order in which you would like them connected. Line segments will connect the points automatically.

Hint: Be sure to plot the first point at (0, 0).

Production Function0123453002702402101801501209060300QUANTITY OF OUTPUT (Pizzas)LABOR (Number of workers)

2. Suppose that labor is Tim's only variable cost and that he has a fixed cost of $50 per day and pays each of his workers $40 per day.

Use the orange points (square symbol) to plot Tim's total cost curve on the following graph using the quantities from the preceding table.

Total Cost03060901201501802102402703003002702402101801501209060300TOTAL COST (Dollars)QUANTITY OF OUTPUT (Pizzas)

3. The law of diminishing marginal product of labor is demonstrated by which of the following?

Total output increases at a decreasing rate as you increase the quantity of labor.

Total output increases only when you increase both labor and ovens.

Total output declines as you increase the quantity of labor.

Because consumers associate a drug's price with potency, some pharmaceutical companies use the _____ strategy to price their over-the-counter drugs.

Answers

Some pharmaceutical companies use the symbolic or prestige pricing strategy to price their OTC drugs. They do this because many consumers see a price and assume the potency of the drug on the dollar amount--something more expensive is assumed to be more potent. Symbolic/prestige pricing assumes high prices equal high quality in the minds of consumers.

In february the company's budgeted production was 6,900 units, but the actual production was 7,000 units. the company used 1,980 direct labor-hours to produce this output. the actual variable overhead cost was $10,296. the company applies variable overhead on the basis of direct labor-hours. the variable overhead efficiency variance for february is:

Answers

The valuation of the company’s overhead would be contingent upon how much there paying the employees to produce the work and fill the orders. The formula would be as follows: The wage x total hours to produce the order of 7,000 subtracted form the total overhead allowance. For example: If the company was paying it’s employees $1an hour to complete the order. Would mean that an overhead of $10,296-$7,000= $3,296 for the total overhead efficiency variance for February.

The deficit that exists when the economy operates at full employment is called the __________ deficit.

Answers

The correct answer is structural.
Structural deficit exists when the economy operates at full employment. It means that there is a lack of new structures to employ additional people to earn some money. Since there are no open positions for anyone, it means the company is lacking in structure.

​___________ business intelligence is used to bring​ meaningful, performance-related information to all employees.

Answers

Operational business intelligence, also called operational level business intelligence or real-time business intelligence, is used to bring meaningful, performance-related information to all employees. It supports and reflects day to day activities.

Karen and mike currently insure their cars with separate companies, paying $700 and $900 a year. if they insured both cars with the same company, they would save 10 percent on the annual premiums. what would be the future value of the annual savings over 10 years based on an annual interest rate of 4 percent? use exhibit 1-b. (round time value factor to 3 decimal places and final answer to 2 decimal places.) future value $

Answers

The future value of Karen and Mike's annual savings by insuring both cars with the same company would be $236.80 after 10 years, considering an annual interest rate of 4 percent and assuming a future value interest factor of 1.480.

The question asks for the future value of annual savings that Karen and Mike would realize if they insured both cars with the same company, thus saving 10 percent on their premiums. The future value is calculated over a period of 10 years with an annual interest rate of 4 percent.

First, to calculate the annual savings, we take 10 percent of the total current premiums paid by Karen and Mike:

Annual Savings = 0.10 * ($700 + $900) = $160

Next, to find the future value of these savings over 10 years at an annual interest rate of 4 percent, we use the future value interest factor (FVIF). The formula for FVIF is (1 + r)^n, where r is the interest rate and n is the number of periods (years in this case).

Using a future value interest factor table (exhibit 1-b assumed as reference) or a financial calculator, we calculate the factor for 4 percent over 10 years. Let's assume the factor is 1.480. The future value (FV) of the annual savings is then:

Future Value= Annual Savings * FVIF = $160 * 1.480

So the future value of the annual savings would be:

Future Value = $236.80

This amount is the value of the savings after 10 years, compounded annually at a 4 percent interest rate.

which of the following types of fashion is worn by most of the American public

Answers

For the question in the screenshot, the answer is E., a culmination. A culmination is basically saying the peek of something.

As for the actual question asked, I don't know much about what you're talking about. Could you give more details?

Thank you :)

Answer:

Option-(E): Culmination or peak stage of the fashion cycle.

Explanation:

Fashion Cycle:

It can be defined as, " the duration of time or tenure for any fashion style to start from its introduction and then passing through the different stages of the including the peak stage or the culmination, to the the last stage of the fashion cycle called as the obsolescence.

Culmination:

The phase of the fashion cycle in which the demand of the public is at its peak and the productivity rate is far more then usual due to the large level of consumers demand in the market.

Which of these outcomes become more likely for someone with strong personal finance skills? Check all that apply.
A person can avoid opportunity cost.
A person can be more prepared to meet basic needs.
A person can avoid financial decision-making.
A person can spend money thoughtfully to accumulate assets.
A person can spend wisely to avoid financial problems

Answers

A person can be more prepared to meet basic needs.

A person can spend money thoughtfully to accumulate assets.

A person can spend wisely to avoid financial problems.

B, D & E are the correct Answers on e2020

Final answer:

Individuals with strong personal finance skills are likely more prepared to meet basic needs, can spend money thoughtfully to accumulate assets, and can spend wisely to avoid financial problems.

Explanation:

The question asks which outcomes become more likely for someone with strong personal finance skills. For such an individual, several positive outcomes are likely:

A person can be more prepared to meet basic needs.A person can spend money thoughtfully to accumulate assets.A person can spend wisely to avoid financial problems.

It is important to note that while personal finance skills can enhance one's ability to make informed decisions and may lead to better financial outcomes, they do not eliminate the concept of opportunity cost. Opportunity cost is inherent in all decision-making processes, as choosing one option inevitably means forgoing another. Also, personal finance skills will certainly not help a person to avoid financial decision-making; in fact, they are intended to improve the quality of those decisions.

What does the purchaser of a product obtain besides the good service or idea itself?

Answers

A buyer of a manufactured good not only obtains the good itself, amenity, or awareness, but also receives good after-sales services that aid in handling and increasing products efficiently. Providing this kind of services are important to the capability of the business to uphold fruitful relations as well as marketing mixes by creating continuous growth in products and over market research. Providing excellence after-sale deal encourages the goodwill of the business. This competence lets customers not to use money for maintenances for 1 or 2 years of warranty period.

Answer:

1 or 2years

Explanation:

The cost of the truck is $62,000 and the expected cash flows for the next 3 years due to savings from the new truck are $19,920, $22,800, and $31,280. the net present value (npv) of the truck is ____ if the company's required rate of return is 10%.

Answers

The net present value of the truck is $-1,546.81. The NPV is equal to the sum of cash inflows (the present value of the savings from the new truck) minus cash outflows (the cost of the truck).

Janet is identifying the set of privileges that should be assigned to a new employee in her organization. which phase of the access control process is she performing? identification authentication accountability authorization

Answers

Identification. Privileges are the benefit granted to an employee based upon the position they were hired to fill. In this stage one is identifying the employees position, the role they will serve, and the privileges they are to receive.

Availability or having a product in stock is a primary distribution concern for convenience products
a. True
b. False

Answers

True

As the name suggests, convenience products are made for people's convenience, and so it is not surprising to note that they must be in relatively high demand. This high demand for the product means that there is the possibility of running low in supply if the current available stock is not enough to meet the demands. Therefore, having these products in stock regularly and consistently can become a primary distribution concern indeed. 

Trash collection, also known as ____, is an evening pastime for those who enjoy perusing anything and everything thrown out by system users

Answers

The answer in the space provided is dumpster diving.  This is a practice of which a person or group of people tend to look for items that may be usable in which other people have thrown them out as they don’t think that it means or holds any use for them.

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