Answer:
b purcell
Explanation:
i took the quiz
Which of the following represents a “need” rather than a want if you are making a leather shoulder bag?
beading for the trim
extra leather for fringe
leather for the strap
fabric to line the interior
Answer:
Leather for the strap
Explanation:
When making a bag, you need two main components, the pocket part itself which holds what the bag is being used for, and the strap in which you use to hold onto the bag. Meaning, in order to make the shoulder bag, you will NEED a piece of leather for the strap. Beading for the trim is a decorative feature and serves no purpose besides aesthetics to the bag which is a want, along with fringe, and fabric to line the interior.
The item that represents a
eed rather than a want when making a leather shoulder bag is leather for the strap. This component is essential for the functionality of the shoulder bag, as it provides the means by which the bag can be carried.
In the context of manufacturing a leather shoulder bag, a need refers to an item that is necessary for the basic function of the bag, while a want may improve its aesthetics but is not essential. Leather for the strap is a need because a shoulder bag must have a strap for it to be functional. On the other hand, beading for trim, extra leather for fringe, and fabric to line the interior could be considered wants because the bag can operate without these additional embellishments. While these items might enhance the appearance or feel of the bag, they are not required for the primary use of carrying items.
"Tactics" refers to:______________1. the methods actors use to achieve their goals. 2. the skills learned in Viewpoints training. 3. the exercises actors use to prepare themselves before rehearsal. 4. the techniques actors use to research their roles.
Answer:
It's 1
Explanation:
Tactics refers to the methods used to achieve goals. Tactics can range from totally threatening to wholly inducing, and usually actors should use a wide variety to create believable interactions. If an actor has, for instance, the goal "to threaten" then various tactics might be used to threaten.
Ironically the Oath of the Horatii was commissioned by Louis XVI. Please analyze the painting and explain the reasons it is the poster child for Neoclassical painting. Explain the irony of the commission.
Answer:
Explanation:
The story of Oath of the Horatii came from a Roman legend first recounted by the Roman historian Livy involving a conflict between the Romans and a rival group from nearby Alba.The Romans select the Horatii and the Albans choose another trio of brothers, the Curatii. In the painting we witness the Horatii taking an oath to defend Rome.
The painting depicts three men, brothers, saluting toward three swords held up by their father as the women behind him is in grieve.One of the wives in the painting is a daughter of the Curatii and the other, Camilla, is engaged to one of the Curatii brothers. At the end of the legend the sole surviving Horatii brother kills Camilla, who condemned his murder of her beloved, accusing Camilla of putting her sentiment above her duty to Rome.
the painting is typically presented as a prime example of Neoclassical history painting. It tells a story derived from the Classical world that provides an example of virtuous behavior.Today the painting is typically interpreted in the context of the French Revolution and David’s own direct involvement as a revolutionary. The exact source of the scene that inspired David is in doubt but it is important to art historians because it can offer clues as to David’s intentions for the picture.
Look at the diagram above. Label parts of the arch: A, B, and C.
Answer:
Explanation:
A: keystone
Keystone is also known as capstone, and it is the stone at the highest point of the arch construction. It is placed as the final piece to lock the construction not to fall, as it is distributing the weight of the arch.
B: voussoir
Voussoir is the name of the whole arched part, including keystone and impost. It is the complete curved element, and the blocks included are most usually made out of stone.
C: impost
The impost is the name for the block that lies at the end of the column, and it is also used for the block that is the start of the arch-shaped element of the arch. It is the base of the voussoir.
A is the crown, B is the springing point, and C is the soffit of the arch.
Here is a more detailed explanation of the parts of an arch, including the parts labeled A, B, and C in the diagram:
Crown: The crown is the highest point of the arch. It is typically located at the center of the arch, but it can also be offset to one side. The crown is where the voussoirs (the wedge-shaped stones or bricks that make up the arch) are compressed the most.
Springing point: The springing point is the point where the arch begins to curve upward from the abutments. The abutments are the supports at the ends of the arch. The springing point is typically located just above the impost, a horizontal projection that marks the beginning of the arch.
Soffit: The soffit is the underside of the arch. It is the surface that is visible when looking up at the arch from underneath. The soffit is typically smooth and curved, but it can also be decorated with ornamentation.
Voussoirs: The voussoirs are the wedge-shaped stones or bricks that make up the arch. They are typically cut to fit together precisely, with a slight taper so that they lock into place and support each other. The voussoirs at the crown of the arch are called the keystone. The keystone is the most important voussoir in the arch, as it holds the entire structure together.
Other parts of an arch:
Extrados: The extrados is the outer surface of the arch. It is the surface that is visible when looking at the arch from the side.
Haunch: The haunch is the side of the arch, extending from the crown towards the impost.
Spandrel: The spandrel is the wall surface bordered by the curve of the arch, the start of another wall, and the horizontal part above it.
Impost: The impost is a horizontal projection that marks the beginning of the arch. It is typically located just below the springing point.
Pier: A pier is an intermediate support for an arch. It is typically located in the middle of a long arch.
Abutment: The abutment is the support at the end of an arch. It is typically a massive structure, as it must withstand the thrust of the arch.
Arches are a versatile and efficient structural element. They have been used for centuries to build bridges, aqueducts, buildings, and other structures. Arches are strong and lightweight, and they can be used to span large distances without the need for intermediate supports.
Here is an example of how the parts of an arch work together:
When a load is placed on the crown of an arch, the voussoirs are compressed. This compression causes the voussoirs to push against each other, creating a thrust. The thrust is transferred to the abutments, which support the arch. The abutments must be strong enough to withstand the thrust of the arch.
If the abutments are not strong enough, the arch will collapse. This is why it is important to design and build arches carefully.
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The three main textures of Western art music are
a. monophony, polyphony, and counterpoint.
b. non-imitative polyphony, and imitative homophony.
c. homophony, and polyphony.
d. imitative monophony, and non-imitative polyphony.
Answer:The answer is none of the above
Explanation:
Answer C is the closest because the answer is Monophony, Homophony, and Polyphony
is the following statement true or false: Because of the ease with which linoleum can be gouged to make a linocut, the process is particularly good for highly detailed imagery.
Answer:
true
Explanation:
A cut, nick, or hole in the linoleum can be fixed with an extra piece of linoleum.
How do you repair a linoleum gouge?Wrap tape around the gouged region that has been damaged.
Using a paint scraper or a knife, wipe the edge of a scrap piece of material.
To form a fine powder, combine the scrapings. Mix the grindings with white carpenter's glue on a scrap piece of material to make a paste-like mixture.
Thus, the statement is True about Linoleum.
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usually exterior, for a wall, arch, or a vault that opposes the lateral forces of these structures. Can consist of a strut or segment of an arch carrying the thrust of a vault to a vertical pier positioned away from the main portion of the building. An important element in Gothic cathedrals
Answer:
One of their main characteristics is the ogival, or pointed arch.
Explanation:
An artist who creates a sculpture by taking away material from a mass until the desired form remains is using the ____________ method, which is known as a(n) ____________ process.
Answer:
- Carving; Subtractive.
Explanation:
The 'carving method' implies the shaping a particular artwork or sculpture by scraping or cutting off certain portions from it.
As per the question, the method adopted by the artist would be characterized as 'carving method' which is also recognized as 'subtractive process' because the artist becomes able to create/produce a sculpture by scraping(or subtracting) away the material from a mass continuously until the desired shape or form is not achieved. Thus, 'carving; scraping' is the correct answer as they fill the blanks appropriately.
You've gotten a recipe from friend, but it needs to be converted before you can begin cooking. The original recipe measure calls for three pints of an ingredient. How many fluid ounces would this be?
Answer:
48 ounces
Explanation:
pts fl oz
3.00 48
3.01 48.16
3.02 48.32
3.03 48.48
Answer:
48 Ounces
Explanation:
One pint of US fluid is equal to 16 ounces of US liquid.
Using this conversion factor,
3 pints = 16 x 3 ounces
3 pints = 48 ounces
How does the artist create a cold feeling in the painting below?
Answer:
He uses the whites of the paper to create snow, and creates crystalline fragments using overlapping planes.
Explanation:
The artist creates a cold feeling in the painting below are they creation snowfall, and creates crystallized fragments using coinciding planes.
What is painting?
The term “painting” refers to the application of color paint on a solid surface. The artist and painter are created to paint with the help of their own imagination. There are various forms of paintings, including as glass paintings, Canva paintings, fabric paints, and oil paintings.
According to the painting, the author created the white of the material to produce snow, and then employs overlapping planes to make crystalline pieces. Using cool hues, or if it's a portrait, the face of the individual or thing is crucial, and using a lot of shadow can assist enhance the icy effect in the painting.
As a result, the artist creates a cold feeling in the painting below are they creation snowfall, and creates crystallized fragments using coinciding planes.
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Some people in the art field distinguish between assembling, which brings sculpture parts on or near each other, and____________ , which joins the pieces through a process such as welding or nailing.
Answer:
Constructing
Explanation:
A Construction is any sculpture where a variety of materials are joined together to make an artwork.
Assembling is a particular class of construction. As in a construction, the artist is joining together a variety of materials. However, the materials in an assemblage are, more specifically, found objects. That is, objects that were made by someone other than the artist, usually for a non-art-related purpose. The artist finds ways to combine these found items, often emphasizing the way they do not seem to belong together, and were never meant to be used in the manner the artist has chosen.
Assembly is a type of sculpture that involves manually attaching objects and materials together, while welding or nailing is a method of joining the pieces through a process such as welding or nailing.
Explanation:Assembly, or assemblage, is a fairly recent type of sculpture that involves manually attaching objects and materials together. It is a process of bringing sculpture parts on or near each other. On the other hand, welding or nailing is a method of joining the pieces through a process such as welding or nailing.
For example, in welding, sculptors use heat to join metal materials together. They can also use solder and different sources of fuel such as gas, electricity, or laser. This process is commonly used by blacksmiths to join iron and steel pieces.
In contrast, nailing involves using nails to connect the sculpture parts. It is a common method used in woodworking to fasten pieces together.
Which country's fashion industry is known for relying on high-tech fabrics, finishes, unusual cuts, wrapping effects, and whose innovations sparked the movement toward deconstruction and minimalism that continues to influence fashion, particularly men's streetwear?
Answer:
Japan is a country known for relying on high-tech fabrics, finishes, unusual cuts, wrapping effects, and whose innovations sparked the movement toward deconstruction and minimalism that continues to influence fashion, particularly men's streetwear
Explanation:
Japanese fashion has evolved over the eras. Coming from a very beautiful traditional style to an adaptation of that traditionalism in a modern context. First of all, we can observe that the mixes between materials have made japan fabrics one of the most advanced in the world because they have combined organic tissues with durable biodegradable materials to create an eco-friendly industry. Also, They have always innovated with new styles in thread cutting because their traditional clothes had amazingly diverse types of them. Nowadays the trend of minimalism, eco-friendly and sharp innovating cuts have influenced European fashion and Latin American textile fabrics.
The country known for its significant impact on the fashion industry with the use of high-tech fabrics, finishes, unusual cuts, wrapping effects, and innovations that have sparked the movement toward deconstruction and minimalism is Japan. Japanese designers are especially influential in the menswear realm, continually affecting trends in men's streetwear.
Japan's fashion industry rose to international acclaim in the 1980s when designers like Rei Kawakubo and Yohji Yamamoto introduced a new aesthetic to the fashion world with their avant-garde approach. Their work involved innovative and high-tech fabrics, which allowed them to create unusual cuts and designs that differed greatly from Western tailoring techniques. The movement they were part of led to a more minimalistic approach to design and became known for the concept of deconstruction. This style has since been adapted and integrated into the broader fashion industry, having a longstanding effect, particularly on men's streetwear, where these elements continue to be a defining characteristic.
What method of sculpture is the artist using when he or she gathers objects and fabricates them into an artwork? Group of answer choices assemblage casting carving bending repoussé
assemblage is the answer.
Giovanni Pierluigi da Palestrina's ______. career centered in Florence music, like Desprez's, was mostly secular music includes 104 masses and some 450 other sacred works All answers are correct.
Answer:
Giovanni Pierluigi da Palestrina's music includes 104 masses and some 450 other sacred works.
Explanation:
Giovanni Pierluigi da Palestrina was an Italian composer very influential in classical music. He lived between 1525-1594.
Giovanni Pierluigi da Palestrina's music includes 104 masses and about 450 other sacred works. All this artistic production is centered mainly on vocal compositions related to the use of instruments, where the voice was the main factor.
Giovanni Pierluigi da Palestrina was a great composer of classical music, being extremely influential in the Catholic Church. His compositions tried to portray the greatness of God and the approach of this divinity to his followers. However, he also composed songs called profane, which were songs sung outside the church, without religious appeal.
Giovanni Pierluigi da Palestrina's music career primarily focused on secular and sacred works, including 104 masses and some 450 other sacred compositions. During the Renaissance, composers like Palestrina contributed to the development of fluid polyphonic practice.
Explanation:Giovanni Pierluigi da Palestrina's music career centered in Florence includes 104 masses and some 450 other sacred works. His music, like Desprez's, was mostly secular. During the Renaissance period, the principal liturgical forms were masses and motets, with some composers of sacred music adopting secular forms such as the madrigal. Palestrina, along with other composers like Lassus, Victoria, and William Byrd, played a significant role in unifying polyphonic practice into a fluid style that culminated in the late sixteenth century.
Miles recently stayed at the Hyatt. He loved the experience. The staff was so nice, and the rooms were clean. The concierge was extremely helpful. He decided to stay there when he returned on his next business trip. However, the next time he stayed there, there were different staff members who were not very friendly or helpful. Also, the housekeeping staff did not change the towels in his room. The only thing he found to be the same was the concierge. This Hyatt seems to lack______
Answer:
consistency of quality
Explanation:
Quality awareness is a term used to describe a situation where a company or organization maintains quality service, or the promotion of high quality products and services, in a continuous and uninterrupted manner throughout the company's existence. In quality awareness the company sets a standard that must be followed forever, because it establishes the satisfaction of its customers.
Quality awareness cannot be observed at the Hyatt, as a customer who has been treated very well before, received a very low quality service when he returned to the establishment.
Featured solo instruments in this selection (Links to an external site) are:_______.a. the buzuq and the nay. b. the ‘ud and the takht. c. the riqq and the qanun. d. the qafla and the tarab.
Answer:
The correct answer is a) the buzuq and the nay.
Explanation:
The Kurdish buzuq, which is also called buzuk, bizik, biziq, is a troubled lute with a long neck. It is believed to be of Ottoman origin, but when you listen to it, you may think that it is also related to the Greek bouzouki and the Turkish saz, since you hear Mediterranean and Anatolian timbres. Its sound box is similar to the sound box of an oud. There are 24 mobile frets on your neck, it can produce microtonal intervals. This instrument has been originally used by Kurds and Turkmens, and is now also used by the Arabs to accompany songs and in Arabic taqsim performances. The buzuqs we sell in our store are handmade, built by teachers. Its bowl is walnut, the faces are made of spruce, the necks are made of maple and have ebony fingerboards.
The ney is a wind instrument and probably the oldest, used in traditional music (Turkey, Iran, Egypt ...). From Morocco to Pakistan we can find different variants of this instrument, with different names and forms, it can be said that the nei is an aerophone from the Middle East. The ney has been played regularly for 4,500-5,000 years, making it one of the oldest musical instruments still in use. It is a precursor of the modern flute.
Which of the following is a generalization about African music-culture? a. It is learned through enculturation. b. It is a concert-music-culture. c. It is never associated with other art. d. It contains no European musical qualities.
Answer:b
Explanation:
African music-culture is primarily learned through enculturation, featuring community participation and oral transmission of knowledge, with distinct musical characteristics including polyrhythmic textures.
One generalization that can be made about African music-culture is A. It is learned through enculturation. African music is diverse and varies greatly across different regions, but a common thread is its method of transmission, which is oral and aural. Several features such as polyrhythmic texture, the integration of music, dance, and communal participation are prevalent. While there is certainly some influence from European musical traditions, especially with the advent of colonialism and the global exchange of cultural ideas, it is the oral and community-based learning that is most characteristic of African music-culture.
Many African cultures regard music and dance as inseparable, and the music is often interwoven with other art forms and cultural expressions. This stands in contrast to the concert-music-culture of the West, where music is often enjoyed as a separate, staged experience. Moreover, while there are some European elements in African music, due to historical interactions, African music maintains its own distinct characteristics that are not adequately captured by stating it contains no European qualities at all.
What was Socrates in Martin Luther King, Jr.’s "A Letter from a Birmingham Jail"?
Answer:
Invocation of Socrates at three instances
Explanation:
Martin Luther King Jr's 1963, "A Letter from a Birmingham Jail" provided an impetus to the struggle for civil rights. He seeks inspiration from Bible, philosophers and Christian theologians. His invocation of Socrates for non-violent resistance and a just form of civil disobedience.
Three references to Socrates:
1) His first reference to Socrates was in response to - “Why direct action? Why sit-ins, marches and so forth? Isn’t negotiation a better path?”
King conformed to Socrates' belief that it is essential to create a tension in the mind to depart from the bondage of myths and half-truths. It leads to an "unfettered realm of creative analysis and objective appraisal".
2) He further rejects the illogical notion of Socrates similar to Plato for the alteration in his commitment to truth by the misguided populace. He condemned Socrates' belief that resistance leads to violence.
3) Lastly, King gives reference to Socrates for his justification of Civil disobedience. It was practiced Christians who faced atrocities but never submit to unjust laws of the Romans.
Which type of music did folk musicians write to express their feelings about peace, freedom, justice, environmentalism, and racial equality? Question 7 options: draft music protest music blues music traditional music
Answer:
Folk music
Blues music (correct option)
Explanation:
It is used to express the feelings
The law imposes strict liability as a matter of public policy based in part on the assumption that manufacturers can better bear the costs associated with injuries caused by their productsa.trueb.false
Answer:
True.
Explanation:
The given statement would be characterized as true as it correctly asserts that 'the law inflicts strict liability as a part of their public policy which assumes that in case of any kind of harm is caused to the consumers by the product, it's costs would be born by the manufacturer.' This liability of the manufacturer is categorized as 'product liability' which enforces the law that considers the 'manufacturer is responsible for any kind of damage or harm caused by their product.' Therefore, the statement is true.
What unusual credentials did the artist of the painting below possess?
Answer:
The answer is (He was a high official in the arts and in the Chinese government)
Explanation: Have a great day Everyone !
Answer:
"Answers may vary. He was a high official in the arts and in the Chinese government."
Explanation:
The answer is "Answers may vary. He was a high official in the arts and in the Chinese government." this is directly from the quiz so i advise you paraphrase.
Matt sees a painting that Ben painted and says that the painting is good because Ben is a talented artist. Matt is attributing Ben's work on the painting.to a(n) _____ cause.
Answer:
The correct answer is internal.
Explanation:
Internal causes or internal attributions refer to individual characteristics and traits, such as personality traits, intelligence, motivation, etc. External causes or external attributions are those granted to situational forces, such as luck, weather or the actions of third parties.
The question discusses attributing artistic work to talent, defined as 'internal cause' in the arts field.
Matt attributing Ben's work on the painting to Ben's inherent talent is an example of internal cause. This means that Matt is crediting Ben's abilities as the reason for the painting being good.
During the final years of the nineteenth century, American architect ____________ was becoming known to European artists and designers not only for his architecture, but for his design interests in furniture, fabrics, wallpapers, and stained-glass windows. He rejected historicism and saw space as the essence of design. His repetition of rectangular zones and use of asymmetrical spatial organization were adopted by other designers.
Answer:
Frank Lloyd Wright
Explanation:
As demonstrated in works such as Battista Sforza and Federico da Montefeltro by Piero della Francesca, Italian portraiture of the fifteenth century is distinguished by _______. a. the use of full profiles.b. a tendency to idealize facial features.c. confusing spatial relationships.d. exacting descriptions of texture and surface detail.
Answer:
As demonstrated in works such as Battista Sforza and Federico da Montefeltro by Piero della Francesca, Italian portraiture of the fifteenth century is distinguished by
a. the use of full profiles.
Explanation:
Italian art influence in the fifteenth century was determined in all areas. But in the graphical arts, it was heavily influenced by a contemporary trend "full profiles". the Federico da Montefeltro work was a royalty related piece of art that had amazing influence because it was a job for a powerful Duke. Resembling the importance of Full profile, because royalty in the majority of the cases was always very demanding in their request especially for art. Due to the image they wanted to express to the viewer, and to their enemies. So, after this trend started many of them demanded them because of all of a sudden. High regarded personalities required them. Realistic styles were also very important in profiles because Italian schools always fought against the French ones to see which one was able to create better pieces. In our case, it was the perfect combination of innovation in the world of portraying royalty.
During the opening of the film Casablanca, we hear an airplane approaching and see people looking up at the sky; in the next shot, we see the airplane flying overhead. What continuity editing technique is primarily at work here?
Answer:
continuity editing technique is Eyeline match
Explanation:
solution
continuity editing technique is Eyeline match
as when we see in film people hear airplane approaching and they they start looking up at the sky and notice airplane flying overhead this is Eyeline match.
because in this technique setting off camera to eyelines for a single shot of different character
as when they shots are cut together than every characters appear correct character with no confusion.
as this eyeline match is film editing technique that associate with continuity editing system
so correct answer is Eyeline match editing technique
Painting from a Cult House made by the Sepik people of Papua, New Guinea, was part of the Tambaran, rituals that take place in cult houses. What is the function of this painting?
Answer:
Ngwalndu are huge, level painted appearances that line within the structure.
In spite of the fact that they are said to be portrayals of genealogical spirits, they can likewise be viewed as adapted ladies' bodies.
In any case, note that painting is a sacrosanct movement for the Sepik individuals, and the works of art of the Sepik individuals are paid attention to very.
Explanation:
The male-ruled tambaran or tambaram culture utilizes the haus tambaran as a gathering house and site for customs and inceptions. It is likewise utilized in revere for the yam faction, the yam being the staple nourishment for the Sepik individuals. The ladies serve fundamentally as preparers of dining experiences, outcasts, and observers. The monster soul, called Nggwal or Ngwalndu among the Abelam and Southern Arapesh people groups, is exemplified as clamors that can be heard originating from the haus tambaran. Nggwal is the essential predecessor divinity, however other social saints are additionally regularly delineated in social and holy expressions.
The septic region is the eastern region of Papua new guinea. The region was a part of the tambala and rituals were performed in the cult houses.
Sepik art is one of the diverse art-producing regions nit h world. Tribal have clay and pottery, and wooden crafts. Ngwalndu which is art of the region is a depiction of the ancestral feelings and craft. This represents the clan and the function of the painting is to express moral values etc.Learn more about the Cult House made by the Sepik people of Papua.
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As demonstrated in works such as Battista Sforza and Federico da Montefeltro by Piero della Francesca, Italian portraiture of the fifteenth century is distinguished by _______. a. the use of full profiles.b. a tendency to idealize facial features.c. confusing spatial relationships.d. exacting descriptions of texture and surface detail.
Answer:
A. the use of full profiles
Stanislavsky felt it was important for actors to focus on
Answer:
His principal fame and influence rests on his "system" of actor training, preparation, and rehearsal technique.
Explanation:
The artworks of Christo and Jeanne-Claude are intended:
a. to bring together a temporary community of people focused on a particular idea.
b. as self-financing works. to be temporary and transitory.
c. as works that have as the subject matter the entire process of the project.
d. All of these answers are correct.
Answer:
D.
Explanation:
Christo Javacheff and Jeanne-Claude were an artist born on the same day on 13th June 1935. Jean and Christo first met in Paris. There Christo painted Jean-Claude's mother's portrait. From there they both fell in love with each and got married. They both shared a common love for an artwork and created many artworks together.
The artworks of Jean-Claude and Christo were based on environmental works. Christo and Jean-Claude had spent hours to redefine the parameters of land art, their artistic style.
The intention of their artworks by Jean-Claude and Christo was all the options mentioned in the question above.
So, the correct answer is option D.
The artworks of Christo and Jeanne-Claude are intended to bring together a temporary community of people focused on a particular idea, as self-financing works, and as works that have the entire process of the project as the subject matter.
Explanation:The artworks of Christo and Jeanne-Claude are intended to bring together a temporary community of people focused on a particular idea, as self-financing works, and as works that have the entire process of the project as the subject matter. Christo and Jeanne-Claude created grand projects that required support and approval from various people and institutions. They financed their projects through the sale of preparatory drawings and prints, and their goal was to involve the community and explore the entire process of creating art.
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Which type of advertising appeal is being used when advertisers emphasize negative outcomes of not using a product or changing a​ behavior?
Answer:
Advertising with a positive appeal is always made in spite of its negative impacts.
Explanation:
No.1. Every advertiser tries their best to make the best product available to the consumer.
No.2. Every advertiser is aware of the negative effects or outcomes of the side effect. They try their best to allay fears of the consumer and make the product presentable.
No.3. Negative effects should be reduced or eliminated to a normal level. The advertiser should try to focus on the positive side, rather than bringing out its negativeness.