Answer: This miscategorization will impact Morgan's total inventory by making the inventory be $14,000 too high.
Explanation:
The goods that are in transit to the customers FOB shipping point are going to be part the inventory of the customer. This is not the inventory of the company that is selling the goods.
If they are listing the goods with the FOB destination this can then make the goods a part of the sellers inventory. This would result in the inventory being higher than it should be.
Morgan Enterprises' miscategorization of a $14,000 shipment from FOB shipping point to FOB destination means they didn't include something they should have in their inventory, leading to their total inventory being understated by $14,000.
Explanation:In the context of inventory management, FOB shipping point means that the buyer takes ownership of the goods as soon as they leave the seller's premises. In contrast, FOB destination implies that the seller retains ownership until the goods reach the buyer's location.
Therefore, the $14,000 shipment should have been included in Morgan Enterprises' inventory as it was FOB shipping point. By wrongly classifying it as FOB destination, this means that Morgan Enterprises didn't count something they should have. So in this case, Morgan's total inventory would be understated by $14,000.
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During its first year of operations, the owner of Lupo Company invested $15,000 in the business and withdrew $2,000. The company earned $35,000 of revenues and incurred $23,000 of expenses. At the end of the year, the company's equity totaled:
Answer:
$25,000
Explanation:
Lupo Company's equity = owner's equity + retained earnings
owner's equity = $15,000 (initial investment) - $2,000 (withdrawal) = $13,000retained earnings = net income = total revenue - total costs = $35,000 - $23,000 = $12,000Lupo Company's equity = $13,000 + $12,000 = $25,000
Assuming purchase costs are declining and a periodic inventory system is used, determine the statements below which correctly describe what is happening to cost of goods sold under FIFO, LIFO and weighted average cost flow methods.
a. In a situation where prices are declining, companies using LIFO will report the smallest cost of goods sold.b. Companies using FIFO will report the smallest cost of goods sold (compared to companies using LIFO or weighted average.)c. Weighted average cost of goods sold will be between FIFO and LIFO costs of goods sold.d. Companies using LIFO will pay higher taxes than companies using FIFO, assuming all else being equal.e. Companies using FIFO will report the highest gross profit and net income.f. Companies using LIFO will report the highest ending inventory on their balance sheets (as compared to companies using FIFO or weighted average,)
Answer:
a. In a situation where prices are declining, companies using LIFO will report the smallest cost of goods sold.
Explanation:
The last in first out method (LIFO) generally results in less net income because Cost of Goods Sold is greater. The reason is that normally prices increase with time due to inflation.
However, the opposite is true when prices are falling, LIFO will report the smallest cost of goods sold.
The reason is the last items are assumed to be sold first, hence the figure of cost of goods sold will be smaller since the costs are smaller compared to the stock bought previously which are more expensive.
Answer: B
Explanation: with a decline in purchase and periodic inventory system is used it's is assumed that LIFO ( last in first out) would report higher sales unlike FIFO
Smart cards can be used for a variety of purposes, including storing a user's financial facts, health insurance data, credit card numbers, and network identification codes and passwords. They can also store monetary values for spending.
Answer:
The correct answer is True.
Explanation:
Smartcards are determined by the internal structure of the memory handled by the microprocessor. They are manipulated by readers manufactured for that specific purpose. Smart cards have made their entry into Cuba, an entry that has been really slow, but with the potential attributed to such technology, it seems to promise an overwhelming step in a society that is moving towards computerization.
Answer:
True
Explanation:
Smart cards are basically debit or credit cards that contain a small microprocessor chip. Visa was the first credit card company to use them in 1993 (then came Mastercard and Europay), and by the early 2000s it became the standard credit or debit card in most countries except the US. For some strange reason large card issuers like Visa and Mastercard refused to use it in the US until 2013. The advantage of smart cards is that the chip is much safer than the previously used magnetic strip. It was relatively easy to copy information from a magnetic strips, while it's much harder to do with a chip.
Since the card's chip can hold personal information and store a lot of data, it is now being used for other purposes, e.g. public transportation, healthcare, personal identification, etc.
At Corpceton, a plastic products manufacturing company, two to three newly hired machine operators are assigned to senior machine operators who train them for a few weeks. After the trainees complete three months of probation in the company, each of them is given a machine to operate on. In the context of training methods, this scenario best illustrates:_______.a) on-the-job training.
b) refresher training.
c) sensitivity training.
d) vestibule training.
Answer: On the job training
Explanation:
They ate required to learn as they are employed by a superior then they are assigned a machine which in due time would make them superior too after they become skilled. This cycle continues so even though one may not have much prior knowledge they can learn on the job.
Once a water company lays the main water pipes through a neighborhood, the marginal cost of providing water service to another home is fairly low. Where will the demand curve for water intersect the long-run average cost (LRAC) curve for this company?
Answer:
The demand curve will intersect the long-run average cost (LRAC) at its downward sloping point.
Explanation:
Usually utility companies are monopolies because the cost of setting up the service is very high, but once the initial investment is finished, the average cost of providing the service is extremely low. This applies to all utilities: electricity, water, natural gas, etc. The marginal cost of adding new customers is also extremely low.
Most utilities are public companies because consumers demand the service but are not willing to pay a high price for it.
On December 31, year 3, Byte Co. had capitalized software costs of $600,000 with an economic life of four years. Sales for year 4 were 10% of expected total sales of the software. At December 31, year 4, the software had a net realizable value of $480,000. In its December 31, year 4 balance sheet, what amount should Byte report as net capitalized cost of computer software?
a. $432,000
b. $450,000
c. $480,000
d. $540,000
Answer:
net capitalized cost is = $450000
so correct option is b. $450,000
Explanation:
given data
capitalized software costs = $600,000
expected total sales = 10%
sale = 4 year
net realizable value = $480,000
solution
we find out net capitalized cost of computer software that is
net capitalized cost of computer software is = Year 1 balance - Year 2 amortization ........................1
here we get first Year 2 amortization that is
Year 2 amortization is = capitalized software costs ÷ total projected sale ..............2
put here value
Year 2 amortization = [tex]\frac{600000}{4}[/tex]
Year 2 amortization is = $150,000
so here we get net capitalized cost
net capitalized cost is = $600,000 - $150,000
net capitalized cost is = $450000
so correct option is b. $450,000
Antonio assaulted Mark after the two argued about a parking space. The District Attomey's office prosecuted Antonio on assault charges. Subsequently, Mark filed a lawsuit against Antonio for money damages. Classify each legal action. A. The District Attorney's case was a civil case. Mark's lawsuit was a criminal case. B. Both cases are criminal C. The District Attorney's case was a criminal case; Mark's lawsuit was a civil case. D. Both cases are civil
Answer:
Option "C" is the correct answer to the following statement.
Explanation:
In the following scenario, after getting frustrated, Antonio attacked Mark, it is a crime, under the criminal act, Antonio's case has been conducted as a Criminal case.
According to the situation, Mark using law for his profit and suits the money damage case on Antonio. So, it is considered a civil case.
Civil and criminal cases involve different types of legal actions, with civil cases being between private parties seeking remedies and criminal cases initiated by the government to prosecute crimes. The correct answer is C
Civil Cases: Civil cases involve disputes between private individuals or organizations, where one party alleges harm caused by the other. The resolution typically involves monetary compensation or other remedies.
Criminal Cases: Criminal cases are initiated by the government and can lead to penalties such as imprisonment. They involve prosecuting individuals for crimes ranging from misdemeanors to felonies.
Difference: In the scenario provided, the District Attorney's case against Antonio for assault is a criminal case, while Mark's lawsuit seeking money damages is a civil case.
MVJ Corp., a market research firm, borrows $2 million from trimitium bank. while negotiating with the bank, the firm signs a promissory note, which specifies that the firm must pay the borrowed amount in 90 days with interest. however, the bank also requires the firm's inventories and receivables to be pledged as collateral to back the loan. which of the following financing options is being offered by trimitium bank in the given scenario?1. spontaneous financing2. short-term bank loans3. bank debit4. factoring
Answer:
Option "2" is the correct answer to the following statement.
Explanation:
A short-term loan is a form of loan received to endorse short term business and personal wealth for a very short period. It is a tempting and temporary option, for most of the short term businesses which are not easily eligible for a loan from a financial institution.
This type of loan mostly paid back in a very short period usually in 12 months.
In this case, MVJ gets a loan for 90 days or 3 months so it is considered a short term loan.
Final answer:
MVJ Corp. is obtaining a short-term bank loan from Trimitium Bank, which requires repayment in 90 days and is backed by the firm's assets as collateral.
Explanation:
In the given scenario, MVJ Corp., a market research firm, is using short-term bank loans as a financing option by borrowing $2 million from Trimitium Bank with the agreement to repay the borrowed amount, along with interest, in 90 days. This type of loan is evidenced by a promissory note and often involves collateral, which, in this case, consists of the firm's inventories and receivables. This arrangement exemplifies a typical form of commercial bank lending, where banks provide short-term loans backed by the borrower's assets.
Companies HD and LD are both profitable, and they have the same total assets (TA), Sales (S), return on assets (ROA), and profit margin (PM). However, Company HD has the higher debt ratio. Which of the following statements is CORRECT?
a. Company HD has a higher fixed assets turnover than Company LD.
b. Company HD has a lower equity multiplier than Company LD.
c. Company HD has a lower total assets turnover than Company LD.
d. Company HD has a higher ROE than Company LD.
e. Company HD has a lower operating income (EBIT) than Company LD.
Answer:
The correct option is D
Explanation:
Debt ratio is defined as the ratio of total debt to total asset. which means a company has more liabilities than assets.
So company HD will have a higher ROE because of them having a higher debt ratio.
Answer:
D) Company HD has a higher ROE than Company LD.
Explanation:
This is easier to explain using an example:
HD LD
total sales $100 $100
profit margin 10% 10%
total assets $50 $50
total liabilities $30 $25
total equity $20 $25
debt ratio 0.6 0.5
return on equity = 10/20 = 50% = 10/25 = 40%
Since company HD has a higher debt ratio, it means that stockholders' equity is lower compared to company LD. Since ROE measures how much profit is generated by each dollar invested, a lower denominator results in a higher ratio.
Ellie's Deli offers good sandwiches and fast service to its lunchtime customers from a nearby university. It also delivers the same sandwiches packaged with side dishes as part of its catering services. This is an example of ______ segmentation.
Answer:
occasion
Explanation:
Occasion segmentation refers to dividing your potential market into target groups based on different occasions that they might purchase your products. This segmentation technique is used when target groups are defined based on specific times that they can access or purchase your products.
In this case, the same products are offered to different target groups depending on when they will be available. Ellie sells fast food to university students during lunchtime (form Monday to Friday) and offers those same products but with a different packaging to its catering clients for special events.
Answer: It is occasion.
When Home Movies Inc. opened stores in other countries, it increased the company's international market share. Home Movies took advantage of a _____ opportunity. Group of answer choices diversification market expansion market divestment retail format development market penetration
Answer:
In this instance,Home Movies Inc. took advantage of market expansion opportunity to enhance market share.Hence,the correct answer is market expansion.Explanation:
In Microeconomics,the practice of market expansion refers to the enhancement of business activities or selling of goods and services into newer sections of the market which encompasses factors such as demographic,economic,geographical,social etc.In this context,the geographical expansion of market can possibly include international markets as well as long it can comprehensively cover the desired consumer group which can lead to higher revenue generation and potential market share.It is an extremely formidable economic strategy for any business organisation or company to expand the consumer accessibility by tapping into new geographical areas in the global or international market.An effective market expansion,however, requires a thorough and considerable market research with a specific emphasis on the the potential new markets that the existing business can easily reach and the new consumer base in those markets who will most probably like the products and/or services sold by the business based on various preferential attributes.This can evidently generate immense opportunities for sales and overall economic growth.
Abed carries an average monthly balance of $800 in his checking account. If his bank charges $9.00 per month as a minimum service fee, how much in annual interest must Abed earn to cover the monthly fee?
Answer:
Abed must earn 13.5% or $108 annual interest to cover the monthly fee.
Explanation:
Abed should earn minimum $9 of interest on deposit each month to cover the bank charges expense.
Average Monthly Balance = $800
Bank Charges = $9.00 per month
Monthly interest rate = (Monthly bank charges / Monthly average balance ) x 100
Monthly interest rate = ( $9.00 / $800 ) x 100 = 0.01125 x 100 = 1.125%
Annual Interest rate = 0.01125 x 12 = 0.135 = 13.5%
Annual Interest = $800 x 13.5% = $108
________ power distance indicates that employees would generally accept work assignments from their supervisors without question, whereas a ________ power distance indicates that employees generally have about the same amount of power as their boss.
Answer:
B) High; low
Explanation:
Power distance measures the degree at which the less powerful members of a society or an organization accept the power held by the most powerful members. All of them, less powerful and more powerful members, are OK with the power distributed unequally. In high power cultures and organizations, low power ranking individuals accept the decisions and orders that higher power members make without any objections.
In which step of the target marketing process do marketers develop a marketing mix that will lead to competitive advantage for​ consumers?
Answer:
Positioning
Explanation:
A target market is a subset of the total market that a business identify as being potential customers and targets with an aim to provide goods and services. They usually exhibit similar characteristics such as age, sex, location and so on.
Positioning is the final stage when the STP approach is being used. The three stages of targeting are segmentation, targeting and positioning. Insights gained from segmentation and targeting is used to formulate a plan on how best to deliver the product to the consumer in such a way that they find it appealing. Marketing mix unique to customer need is developed to give competitive advantage to the business.
The marketing director for GForce Games, a video game company, has informed his employees that he feels the company needs to improve its relationship with the distributors of the company's products because the distributors are part of the ______ environment for GForce Games
Answer:
Task environment
Explanation:
Task environment helps in achieving the goal of the organization with the help of distributors, customers, employees, competitors, etc.
Therefore as per the given question a video company which is GForce Games informed to their employees that he needs to improve the relationship with the distributors with the help of task environment like Mc Donald has a competitor (subway, burger king, etc.), Customers (Individual and Institutional), Suppliers (coca-cola, Packaging manufactures, etc.)
While Fun Frames incurs a cost of $12 for a pair of eyeglasses, Highwire, its competitor, manufactures a pair of glasses at $10. Both the companies are able to sell their glasses for a maximum of $30 per pair. Which of the following statements is true in this scenario?A) Fun Frames and Highwire have achieved differentiation parity.B) Fun Frames is a cost-leader when compared to Highwire.C) Fun Frames has created a greater economic value than Highwire.D) Highwire has a higher opportunity cost than Fun Frames.
Answer:
A) Fun Frames and Highwire have achieved differentiation parity.
Explanation:
Differentiation parity between two companies means that both companies can produce goods or services with the same perceived value even though their production costs may be different.
Fun Frames's production cost is higher than Highwire's, but both of their products have the same perceived value.
The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."
Answer:
brand
Explanation:
The American Marketing Association defines a brand as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."
According to Kotler a brand is a name a sign or combination of these to distinguish one product from the others. People often associate and develop relationships with the brand so that they can trust rely and depend on for future purchase.
According to Kotler's definition a brand must be distinguished from the other products and then it must have a desirable place in the minds of the consumers. That is the brand is as good as the customers think.
If the CPI was 207 in 2009 and 225 in 2013, what wage would someone who earned a $50,000 income in 2009 have to earn in 2013 in order to keep her purchasing power constant?
Answer:
$54,348
Explanation:
Given:
Consumer Price Index in 2009 = 207
Consumer Price Index in 2013 = 225
Income in 2009 = $50,000
Income in 2013 = ?
Computation of Income in 2013:
Income in 2013 = Income in 2009 x (Consumer Price Index in 2013 / Consumer Price Index in 2009)
= $50,000 x (225 / 207)
= $50,000 x 1.08695652
= $54,347.826
= $54,348 (Approx)
1. A market where tenants negotiate rent and other terms with property owners or their managers is referred to as a: a. Property market. b. User market. c. Housing market. d. Capital market.
A market where tenants negotiate rent and other terms with property owners or their managers is referred to as a "User market".
Option: B
Explanation:
A market analyst is more generalized than research involving consumers. Market analysts are studying customer behavior, and recognizing their needs. They disclose demographic, fiscal, and statistical data about a particular sector. The data was used by both industry analysts and consumer analysts to make informed decisions.
Here the tenant is bargaining or trying to get compensated the amount of rent to be paid monthly, by discussing the topic with property owner is understood as user market, because according to user need or demand the landlord may get agree to understand the user concern.
To avoid double-counting when calculating GDP, it is best to: Group of answer choices count used goods. count the value added at each stage of production. count all goods and services purchased by consumers, firms, and the government. count stocks and bonds. count the value of goods and services produced at every stage of production.
Answer:
count all goods and services purchased by consumers, firms, and the government.
Explanation:
GDP is a measure of the total products and services produced in an economy per period. Economists calculate GDP to understand the directions of the economy. An increase in GDP indicates growth. In calculating the GDP value, economists consider finished consumer products only.
Double-counting means calculating the value of output multiple times. To avoid double-counting, economists do not consider work-in-progress and goods used to produce more products and services. Work is progress is goods still in the production process. If counted, there is a possibility of them being counted again as finished products. Capital goods or goods used to produce other goods are counted once as the finished product.
Assume you obtain a $12,000 loan (without credit life insurance). It is a four-year simple-ineterest installment loan with an annual interest rate of 12.50 percent. First, what would be the monthly payment? Second, how much total interest will you pay over the four years? Third, what is the APR on this loan?
Answer:
Explanation:
Given:
$12,000 loan => P = 12000 Annual interest rate of 12.50 percent => r = 12.5% Four-year simple-ineterest installment loan => n= 4 years = 12*4 =48 monthsSo monthly payment = [tex]\frac{The principle}{number of periods}[/tex]= [tex]\frac{12000}{48} = 250[/tex]
and the total interest will you pay over the four years = 4*12000*12.15% = 583.2
APR—Annual Percentage Rate = Interest rates are usually given as an annual percentage rate (APR)—the total interest that will be paid in the year. If the interest is paid in smaller time increments, the APR will be divided up.
Here is is 12.15%
What are the most common legal entities used for operating a business? How are these entities treated similarly and differently for state law purposes?
Answer:
The correct answer is:
Corporations, limited liability companies (LLCs), general and limited partnerships, and sole proprietorships.
These entities differ in terms of the formalities that must be observed to create them, the legal rights and responsibilities conferred on them and their owners, and the tax rules that determine how they and their owners will be taxed.
Explanation:
There are several important reasons, when opening a business in the US, to run the business under a limited liability company, corporation or other form of legal entity that has a separate legal existence to the business owner. The main reason for operating the business under a limited liability company or corporation is that it protects the personal assets of the business owner from the liabilities arising from the operation of the business.
One of the first decisions you will have to make as a business owner is the way the company should be structured. There is no single legal structure that is considered the best for all small businesses. The decision to start as a sole proprietor or the choice of one of the most complex organizational structures, such as a partnership, corporation or Limited Liability Company (LLC) depends on several
factors, including those listed below.
When choosing a type of entity, you should consider the following:
Your vision about the size and nature of your company Number of co-owners of the company Relationship between owners and management Degree in which you will look for external investors Level of "structure" and formality for which you are prepared as a manager Expenses, in time and money, for the creation and maintenance of the entity commercial Vulnerability of the company to face demands and other obligations Tax implications of the different ownership structures Expected profits (or losses) of the company Whether or not you will have to reinvest profits in the business The need to access cash from the company for its use personalA 25-year old client with a low risk tolerance wishes to invest in bonds. The client has invested in equities before, but has no experience investing in bonds. The BEST recommendation would be:
A. BB-rated short-term bonds
B. BB-rated intermediate-term bonds
C. AA-rated short-term bonds
D. AA-rated long-term bonds
Answer: C. AA-rated short-term bonds
Explanation:
It was stated that the client has a low risk tolerance. Therefore, to reduce the credit risk, investment grade bonds are appropriate (BBB or higher). To reduce the interest rate risk, short-term maturities will be preferable to long-term maturities. Both of these factors will result in a safer bond investment.
To what degree, if at all, is a significant deficiency related to a material weakness? It is less severe than a material weakness. It is more severe than a material weakness. It is unrelated to a material weakness. It is equivalent to a material weakness.
Answer: It is less severe than a material weakness
Explanation:
A SIGNIFICANT DEFICIENCY is described as a deficiency or an amalgamation of deficiencies that are NOT as severe as a MATERIAL WEAKNESS ( which is quite serious and must be reported to the Audit Committee and be reflected in the financial statements) but still important enough for those people in charge of the company's financial records to take notice.
An organization's _____ can pay attention to, measure, and control a number of activities, processes,or outcomes in order to foster a certain culture.
Answer:
Management
Explanation:
An organization's management can pay attention to, measure, and control a number of activities, processes,or outcomes in order to foster a certain culture.
Management is the one that sets tone at the top.
Abby and Zeke begin a joint venture together selling fruitcakes door to door. Each invests $500. The joint venture generates large debts, and there is not sufficient income from the joint venture to pay them. Abby and Zeke as joint venturers are:
Answer:
Personally liable joint venturers
Explanation:
Abby and Zeke are personally liable joint venturers, in that, the profit and loss made from the partnership business is shared equally among the both of them as they have agreed to invest equal capital.
Debt incurred by the business is a liability which will be shared among them also.
Joint venture is a business organzation in which two or more individuals agree to invest their resources for the purpose of making profit.
It is a business establishment owned, financed, controlled by two or more people.
In a joint venture, each individual as a business participant is responsible for profits, losses, and costs associated with the business. The business risk is borne by each individual.
This is why Abby and Zeke are personally liable for the debt incurred by the business.
Joint ventures can be a partnership business as in the case of Abby and Zeke or a limited liability company .
Read the scenario. The citizens of Country D have noticed that the average prices of most goods within their nation have begun to rise. At the same time, employers are not raising wages at the same rate. The combination of these challenges has resulted in a decrease in overall demand, causing a decline in GDP. According to the scenario, what is the greatest economic challenge that Country D is facing?
Answer:
Infliation and all are affected
Hope this helps! :)
Country D's greatest economic challenge is inflation without corresponding wage increases, which reduces demand and real GDP, potentially leading to a recession.
Explanation:According to the scenario provided, the greatest economic challenge that Country D is facing is inflation coupled with stagnating wages, which ultimately leads to a decline in overall demand and a reduction in Gross Domestic Product (GDP). When prices for goods and services rise without a corresponding increase in wages, consumers have less real purchasing power. This situation then leads to decreased consumption, as citizens can afford less with their income. Consequently, this reduction in demand can result in a slowdown of the economy and potentially cause a recession if GDP continues to decline.
In understanding the impact on GDP, it's important to differentiate between nominal GDP, which may rise simply due to price increases, and real GDP, which is adjusted for inflation and reflects the actual volume of production. The scenario points to a potential rise in nominal GDP due to higher prices, but a decrease in real GDP indicates a contraction in economic activity. This would require careful economic policy responses to stabilize and boost the economy.
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When the price of gasoline​ rises, some consumers begin riding their bikes more frequently or riding the bus instead of driving their cars. The fact that the CPI does not fully account for such changes in consumer behavior is called ________.
CPI does not fully account for such changes in consumer behavior is called
substitution bias
Explanation:
When the price of gasoline rises, some consumers begin riding their bikes more frequently or riding the bus instead of driving their cars. The fact that the CPI does not fully account for such changes in consumer behavior is called substitution biasSubstitution bias describes a possible bias in economic index numbers If the consumer behavior do not incorporate data on consumer expenditures going from relatively more expensive products to cheaper ones as prices will change.Substitution bias is the price of a products when the consumer basket increases substantially, consumers tend to substitute lesser priced alternatives.Substitution bias is a genuine problem with a price index. Consumers can substitute goods in response to price changes.Jenny purchases goods for $650 on account. She is later issued a credit memorandum to receive credit for the return of $150 of goods. The balance due is _____.
Answer:
$500
Explanation:
Cruz Gray Inc. positions its beauty and skin care products as the only products in the market that are 100 percent natural and are not tested on animals. This gives the company a significant advantage over its competitors. In the given scenario, which of the following strategies does Cruz Gray Inc. use?
A. Product differentiation
B. Maket differentiation
C. Market segment
Answer:
A. Product Differentiation
Explanation:
Cruz Gray Inc. positions its beauty and skin care products as the only products in the market that are 100 percent natural and are not tested on animals. This gives the company a significant advantage over its competitors. In the given scenario, Cruz Gray Inc. has successfully used product differentiation strategy. With the help of product differentiation Cruz Gray Inc. has gained a very unique sustainable competitive position in the beauty and skin care market. They have positioned their products in the mind of their consumers as 100% natural and organic products which are not tested on the animals. This has made started seeing their customers this company as Eco-friendly brand which take care both its customers and environment as well.