Answer:
2. An available alternative design.
Explanation:
Product liability is the liability a manufacturer bears for putting a defective product in the hands of a consumer. Defective products are either those that are produced with functional inadequacy or liability can also be filed when sufficient information is not provided for safe use of the product.
In this scenario Ema files a product liability claim against clear call alleging design defects. The court may consider an alternative design in the bid to decide if clear call is liable in this lawsuit. The alternative can be given to Ema as replacement for the defective phone.
As firms build databases that contain customer ______, marketing researchers must be careful not to abuse this collection, which may contain sensitive personal details.
Answer:
The correct answer is information
Explanation:
Database Marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The communication method can be any addressable medium, as in direct marketing.
The difference between direct and database marketing is mainly due to the attention given to data analysis. Database Marketing emphasizes the use of statistical techniques to develop consumer behavior models, which are then used to select clients for communications. As a result, database marketers are also large users of Database Stores, since they have large amounts of consumer data which increases the chances that a more accurate product can be built.
There are two main types of database marketing: 1) Consumer databases and 2) Business databases. Consumer databases are primarily aimed at companies that sell to consumers, commonly abbreviated as "from business to customer" (B2C) or BtoC. Business databases are much more advanced in terms of the information they provide, this is mainly because business databases do not have the same privacy laws as consumer databases.
advocate wants to estimate the percentage of people who favor decreasing tariffs on imported goods. She conducts a nationwide survey of 1350 randomly selected adults 18 years and older. The interviewer asks the respondents, "Do you favor supporting free trade with our friendly neighbors question mark"
Answer: Please refer to the explanation section
Explanation:
The question is not clear with regards to what is required or what the question wants us to do. I will assume the question requires us to provide arguments inf favour of decreasing tariffs on imported goods.
Tariffs on imported goods aim to discourage buyers from buying import goods, when Tariffs decrease it benefits consumers because they have more choice, they can buy locally or from another country which will drive the price of a good in question down.
Free trade will also strengthen Trade relations between countries, the domestic country will also benefit because it would easier for local producers to export their product and gain a market in foreign countries. Local producers will export their product without incurring excessive costs tariffs charged by the foreign country
If the market interest rate remains at 5% for the next 29 years, and if Leggio's credit rating remains constant, then the price of its bonds will decrease gradually over time and be exactly $1,000 at maturity. True or false
Answer: True
Explanation:
A bond is a debt tool that provides a periodic stream of interest payments to investors while repaying the principal sum on a specified maturity time.
In the U.S., the face value is usually $1,000 or a multiple of $1,000. Hence as the credit value remains constant over the span of the 29 years, the bond keeps decreasing.
Marc tried a new fruit-flavored beverage and thought it was awful. He was especially disappointed because he had liked the dried fruit snacks marketed under the same brand name. Now he wasn't sure he even wanted to buy the snacks he had liked before. This highlights a problem in branding known as _________.a. commingled brands.
b. approximated brands.
c. unlicensed brands.
d. undifferentiated brands.
e. brand dilution.
Answer:
e. brand dilution.
Explanation:
Brand dilution is when a brand is weakened because it is overused. This usually occurs as a result of unsuccessful brand extension.
Undifferentiated products are products that are intrinsically identical and have high rate of substitution with products from other suppliers. Examples of undifferentiated products are milk , ice and gasoline.
I hope my answer helps you
Answer:
E) brand dilution.
Explanation:
Brand dilution takes place when a company tries to stretch a successful brand and starts selling different products using it. Good products that are sold under the brand will make it stronger, but those products that are not very good or are simply bad products will weaken the brand. When the brand is weakened by overusing it, we call it brand dilution since the brand good reputation is diluted. E.g. does anyone remember Coke II, or how many of you have tried vanilla Coke, mango Coke, cherry Coke, citra Coke, etc., and the sad thing is that they really exist. There are more than 10 types of Coke sold around the world.
Pamela became the intern supervisor after Hank noticed the positive way the interns respond to Pamela's management style. They trusted and respected her—even before she became the group's manager. This is an example of:
Answer:
idealized influence
Explanation:
Based on the information provided within the question it can be said that this seems to be a direct example of idealized influence. This term refers to different behaviors that make the followers of that individual feel pride for being associated with that individual, usually because they will act for the greater good. Which seems to be why the employees trusted and respected Pamela before she even became the manager.
__________ is greater when the item is a luxury good rather than a necessity, when many substitutes are available, or when the purchase is a relatively big one. Place sensitivity Product sensitivity Promotion sensitivity Price sensitivity
Answer:
the correct answer is Price sensitivity
Explanation:
The price sensitivity refers to the amount that the demand will vary depending on a percentage change in the price of a commodity. If the elasticity is higher, then the demand will either increase or decrease in a much greater amount than the percentage change in the price and vice versa.
Under the all-events test, in addition to specifying that all events to establish the liability must have occurred, the test also provides that the business must be able to determine the amount of the liability with reasonable accuracy.1. True2. False
Answer:
TRUE
Explanation:
It is true that under the all-events test, in addition to specifying that all events to establish the liability must have occurred, the test also provides that the business must be able to determine the amount of the liability with reasonable accuracy
Under Sec. 461(h), a three-prongall-events test is met when
(1) all events have occurred that establish the fact of the liability;
(2) the amount of the liability can be determined with reasonable accuracy; and
(3) economic performance has occurred.
Answer:
True
Explanation:
An All-Events test a test under U.S. federal income tax law that states all events fixing an accrual-method, taxpayer's right to receive income, or incur expense must occur before the taxpayer can report an item of income or expense. An all-events test is said to be met when :
(1) All events have occurred that fix the fact of liability; and
(2) The liability can be determined with reasonable accuracy.
Catalina and Christian share a work station on the assembly line. Catalina works the morning shift and Christian works the afternoon shift. Catalina is 5’2" tall and Christian is 5’10" tall. The workstation can be lowered to Catalina’s height and then raised to Christian’s height. Catalina and Christian’s jobs have a(n) ______ design.
A. mechanistic
B. organic
C. biological
D. perceptual-motor
Answer:
C. biological
Explanation:
From the following OPTION the best OPTION which explains the scenario in the question is OPTION (C).
Because biological design is a design which is designed naturally that can be adjusted and used efficiently.
Here we can see in the scenario that in the workstation, the heights of both Christian and Catalina is been adjusted and used efficiently. Christian and Catalina’s jobs have a biological design.
When spoiled goods have a disposal value, the net cost of the spoilage is computed by ________. material and must be sold as discounted "seconds" in the factory store
Answer:
Adding the disposal value to the costs of the spoiled goods gathered to the inspection point.
Explanation:
When spoiled goods have a disposal value, the net cost of the spoilage is computed by
adding the disposal value to the costs of the spoiled goods gathered to the point of inspection.
The normal spoilage costs are removed from the costs of good units.
George offers to sell his car to Suzy for $10,000 on the coming Sunday, to which Suzy agrees. They write down the details on a paper. On the decided day, Suzy pays the cash to George, but he refuses to sell the car to her saying that his friend Marty has offered to pay $30,000 for the same car. On the basis of which doctrine can Suzy sue George?
a. Quasi-contract
b. Implied contract
c. Partially executed contract
d. Both (a) and (b).
e. Promissory estoppel
Answer:
e. Promissory estoppel
Explanation:
Based on the information provided within the question it can be said that in this scenario Suzy can sue George on the basis of a promissory estoppel. This term refers to a doctrine used in contract law that prevents an individual from refusing to uphold a promise even though there is no actual legal contract binding them to do so. Which George can be held liable for since he offered to sell his car to Suzy.
Answer:
C. Partially executed contract
Explanation:
When Suzy and George made the deal, and wrote it down, it is deemed to have been set in motion. Suzy coming through with payment will be considered as keeping her end of the bargain. However, she will be hard pressed to establish her position having tendered cash which an unsavoury businessman like George can deny ever seeing let alone receipt!
What is the main purpose of monetary policies?
A reducing government spending in the economy
B controlling the supply of money in the economy
C reducing government intervention in the economy
D controlling the production of goods in the economy
Answer:
c
Explanation:
this is because they have full controll over everything this includes economey
At Corpceton, a plastic products manufacturing company, two to three newly hired machine operators are assigned to senior machine operators who train them for a few weeks. After the trainees complete three months of probation in the company, each of them is given a machine to operate on. In the context of training methods, this scenario best illustrates:_______.a) on-the-job training.
b) refresher training.
c) sensitivity training.
d) vestibule training.
Answer:
The correct option is A
Explanation:
on the Job training also known as OJT is a type of training in which the employee is trained at the workplace. Usually an experienced employee acts as the instructor.
Answer:
The answer to the question is D: Vestibule Training
Explanation:
The word Vestibule refers to several things one of which is the lobby next to the outer door of a building. Please see attached picture showing the vestibule of a building in New York City.
Notice that the lobby or vestibule is part of the building but not on the inside. We could say near the building.
Vestibule Training which means Near-the-Job training derives from the above.
It is an approach to personnel training in which new employees, before starting their work duties, spend some time learning in a special section (vestibule), apart from the actual work environment that duplicates as precisely as possible the setting and conditions in which the employees will actually be working once their training is complete.
This should not be confused with On-the-Job training which is training provided in the workplace during regular working hours for the purpose of developing or enhancing the knowledge, skills, and abilities of employees.
During On-the-Job training, the trainees learn under supervision whilst doing the actual job.
Some of advantages of Vestibule training are:
1. It enables the workers to secure training in the best methods to work and to get rid of initial nervousness. During the Second World War II, this method was used to train a large number of workers in a short period of time. It may also be used as a preliminary to on-the job training. Duration ranges from few days to few weeks.
2. It prevents trainees to commit costly mistakes on the actual machines and or actual work environment.
Cheers!
Rico's firm manufactures homemade salsa. His product is sold around the country, but he adds extra jalapenos to his product sold in Texas, New Mexico, and Arizona because those customers prefer the extra heat and spice. Rico also markets the product differently based on the region of the country where it is sold. This represents what type of targeting strategy
Answer:
Differentiated Targeting Strategy.
Explanation:
Rico's firm manufactures homemade salsa. His product is sold around the country, but he adds extra jalapenos to his product sold in Texas, New Mexico, and Arizona because those customers prefer the extra heat and spice. Rico also markets the product differently based on the region of the country where it is sold. This represents differentiated targeting strategy.
In differentiated targeting strategy, we target different customers and market segments with different offers and marketing mix to meet that segment's particular needs and expectations. We offer them different products, at different prices and creates unique, tailored and customized promotional campaigns for them. It is suitable for the segments which have distinctive needs and wants.
A town manager is interested in comparing requests for various town-provided services (such as street maintenance and garbage pickup) with nationally published proportions of requests for the same services. Each request in a random sample of 500 service requests from the town was classified into one of 10 different categories. Which of the following tests could be used to determine whether the proportions of service requests classified into the 10 service categories for the town differ from national proportions?
A. A two-sample t-test for a difference of means
B. A matched-pairs t-test for means
C. A chi-square test of association
D. A chi-square goodness-of-fit test
E. A t-test for a correlation of proportions
Answer:
D.
Explanation:
Based on the scenario being described within the question it can be said that the test that would help determine this would be a Chi-Square goodness of fit test. This is a test that has been designed with the main goal of calculating how the observed value of a phenomena is vastly different from the value that was expected from that phenomena. Which is what needs to be determined in this scenario with the samples.
The test that should be determined in the case when the proportions of service requests classified so it should be option D.
What is A chi-square goodness-of-fit test?It is a test that should been designed having the goal for determining how the observed value of a phenomenon should be majorly distinct from the value that should be expected from the phenomenon that required to be measured the scenario.
So based on this, we can say that the option d is correct.
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All competitive advantages have:________1. a limited life. 2. unrestricted sustainability. 3. protections against imitability. 4. the ability to earn above-average returns indefinitely.
Answer:
The answer is the ability to earn above average returns indefinitely
Explanation:
To earn above the average returns are form of returns in excess of what an investor expects to earn from other investments with similar amount of risk. This gives an ability to manufactures to produce at the lowest cost, which is an advantage to organizations.
Answer:
1) a limited life.
Explanation:
Competitive advantages create core competencies, but as time passes, what was one your competitive advantage and your core competency can turn into a core rigidity and make your whole business go down. Consumers demand more and more nowadays, and what is considered a good service today might be considered a poor service tomorrow.
E.g. Kodak had the competitive advantage in the production of photographic film, but as digital cameras became popular (and then cell phone cameras), Kodak didn't adjust its business strategy in time and went broke.
Which of the following is considered an advantage/benefit of utilizing an ERP system? a. Enables the company to utilize a single centralized database system, thus eliminating duplicate data entries b. Flexible enough that it allows different companies with different business models to mold the new ERP system to fit the company's business model c. Fairly inexpensive to purchase and implement
Answer:
The correct answer is A
Explanation:
ERP termed as or stands for Enterprise Resource Planning, which is defined as the centralized system, that provides the integration with the enterprise functions be it analytics, planning, sales, finance, HR, customer relations and procurement as well other application functions which are connected.
So, this system consider the benefit of enabling the company to use the single database system, which is centralized and thus remove the duplicate data entries.
If the core part of the purchase is ___________. bad it does not affect satisfaction. good it increases satisfaction. good it decreases satisfaction. bad it increases dissatisfaction.
If the core part of the purchase is bad it increases dissatisfaction
Explanation:
A core product is a product or service of a company more closely related to its core competences. The central product allows the functionality, benefit or remedy to issues with which the customer orders the commodity.
For example, the core component of a car's ability to drive places at an easy speed is the core advantage.
When you can not give quality service to your clients, you would be disappointed and depressed, even though you can deliver them an outstanding key product.
The main element of the purchase is that you musty pay the core charges. That is the purchasing cycle must continue and it leads to dissatisfaction.
The purchase leads to the satisfaction of the core is based on the dissatisfaction then it does not affect the satisfaction. Hence e the option D is correct.Learn more about the part of the purchase.
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At the end of the previous year, a customer owed Chocolates R US $500. On January 31 of the current year, the customer paid $900 total, which included the $500 owed plus $400 owed for the current month of January. What would be the journal entry on January 31 that reflects this? (Check all that apply.)
Answer:
Explanation:
At the end of the previous year, a customer owed Chocolates R US $500. On January 31 of the current year, the customer paid $900 total, which included the $500 owed plus $400 owed for the current month of January. What would be the journal entry on January 31 that reflects this
Dr. Cash.........................900
Cr Purchases..........................400
Cr Accounts Receivables...500
Being settlement of Accounts receivable of $500 and a payment for current month purchase of $400
The $500 will be an accounts receivables at the end of the previous year while the $400 is current month purchase. Both of these accounts will be credited while cash will be debited to demonstrate the receipts
The Journal Entry on January 31 for Payment from the Customer :
Dr Cr
Cash $900
Accounts Receivable $500
Accounts Receivable $400
2.Journal Entry for Recognizing Revenue for January Sales:
Accounts Receivable $400
Sales Revenue $400
Based on the information provided, the journal entries would reflect the transaction on January 31:
1. To record the payment from the customer:
Debit: Accounts Receivable
Credit: Cash
2. To recognize the revenue for the current month's sales:
Debit: Accounts Receivable (to reduce the amount owed for the current month's sales)
Credit: Sales Revenue
So, the appropriate journal entries would be:
1. Journal Entry for Payment from the Customer:
Debit: Cash ($900)
Credit: Accounts Receivable ($500)
Credit: Accounts Receivable ($400)
2.Journal Entry for Recognizing Revenue for January Sales:
Debit: Accounts Receivable ($400)
Credit: Sales Revenue ($400)
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The following costs were incurred in May: Direct materials Direct labor Manufacturing overhead Selling expenses Administrative expenses $33,000 $13,000 $ 23,000 $16,000 $34,000 Prime costs during the month totaled: $36,000 $46,000 оооо $69,000 $119,000
Prime costs include direct materials and direct labor. The prime costs for May is: B. $46,000
In May, the incurred costs comprise direct materials, direct labor, manufacturing overhead, selling expenses, and administrative expenses. Prime costs specifically represent the direct costs directly associated with the production of goods, excluding indirect costs like overhead and selling/administrative expenses. The prime costs formula is the sum of direct materials and direct labor.
In this case, the direct materials amount to $33,000, and direct labor costs are $13,000.
[tex]Prime Costs $=$ Direct Materials + Direct Labor$$\\\\\text { Prime Costs }=\$ 33,000+\$ 13,000=\$ 46,000$$[/tex]
By adding these, the prime costs for May total $46,000. Prime costs are a crucial metric in assessing the direct production expenses a company incurs, providing insights into the core expenditures associated with manufacturing. The other costs mentioned, manufacturing overhead, selling expenses, and administrative expenses, are not considered part of prime costs, as they are indirect or not directly tied to the production process.
Complete Question:
Final answer:
Prime costs are calculated by adding direct materials ($33,000) and direct labor ($13,000), resulting in a total of $46,000 for the month of May.
Explanation:
The question pertains to the calculation of prime costs in a manufacturing setting. Prime costs are the sum of direct materials and direct labor, which are the essential costs directly involved in manufacturing a product. According to the given data, direct materials cost $33,000 and direct labor cost $13,000 for the month of May. Therefore, to calculate prime costs, we add these two amounts together.
Prime costs = Direct materials + Direct labor
Prime costs = $33,000 + $13,000
Prime costs = $46,000
So, the prime costs during the month totaled $46,000.
A difference between book income and tax income that __________ (increases / decreases) taxable income in the current year but will __________ (reduce / increase) taxable income in a future year is a(n) ________ book-tax difference.
Answer:
Temporary difference
Explanation:
The reason is that the temporary difference is due to allowable and disallowable expenses and returns for some period which in later years equals to the allowable or disallowable incomes and expenses. This is all because of the temporary differences.
A supervisor in a large hardware store wants to encourage his older workers to seek out on-the-job training so they will keep themselves familiarized with new products. One way to do so is to build the sense of _______________ in these older workers.
Answer: Self-efficacy
Explanation:
Self-efficacy refers to an individual's confidence in performing the behaviors necessary to achieve the results. To develop self-efficacy, the person must work on itself and this is achieved by preparing itself in the area required to be able to fulfill the tasks assigned. There is also confidence, a person who has the knowledge to solve something but who feels that he cannot do it will contribute to not doing what is expected.
A person's perception of himself influences every aspect of his life. How he carries out his activities and how he relates to others is part of this. In many companies, they try to motivate their employees so that they can be able to further develop their potential, which will lead to a better job.
George, the CEO of a company, always uses examples from the Bible to convey his messages to his diverse workforce. He also favors employees who can quote verses from the Bible while talking to him. The non-Christian employees of the company, therefore, feel excluded. From the given information, it can be said that George shows _____.
Answer:
The correct answer is ethnicity bias.
Explanation:
Ethnicity bias is the wrong tendency to perceive members of the same race different from ours as similar or equal. For example, a Westerner would perceive Asians very similar, without being able to distinguish facial features, while on the contrary the same would happen, an Asian tends to see Western faces as all the same.
From social psychology this bias is interpreted as an endogroup advantage, so that we favor our ethnic group and differentiate ourselves from other exogroups. This bias is also interpreted as a rapid formation of stereotypes.
The administrative activities of controlling, directing, and coordinating police personnel, resources, and activities in the service of preventing crime, apprehending criminals, recovering stolen property, and performing regulatory and helping services.
Answer:
The statement is describing the functions of police management.
Explanation:
Just like managing a firm, managing the police works in a similar way: police directors have to plan, control, direct, and coordinate all aspects related to the police operations, both on a daily basis, and on a long-term basis.
It is very important to have good police management because police is a service that is public and crucial for citizens. The wrong kind of police management can cause safety and public order problems that can be very disruptive for daily life.
The boss praised his hourly employees for their good work. The boss hopes that the praise encourages the employees to continue to work hard. In this example, the reinforcement is _____.
A) the boss’s praise
B) the employee’s good work
C) the boss
D) an hourly wage
Answer: A)
Explanation:
A snack food company experimented with the frequency of its advertising by working with a local cable provider. On the north end of the city, the frequency was high, while it was only moderate on the south end of town. The company then obtained the checkout scanner data from grocery stores in each part of town for comparison. This is a form of:_______.
Answer:sales test
Explanation:The Sales test evaluates a candidate's ability to complete the sale of goods or services on behalf of a company, including related interactions with prospective and current customers before, during, and after completion of the sale.
The underground economy refers to used product sellers who sell in secondary markets. It is thought to make up ________ of the US gross national product.
The underground economy refers to used product sellers who sell in secondary markets. It is thought to make up 3-30% of the US gross national product.
Explanation:
Household production refers to goods and services people produce for themselves.
Underground economy refers to buying and selling of goods and services that are concealed from the government to avoid taxes or regulations or because the goods and services are illegal.
If you know how much the economy works for a brief time, it doesn't matter.
If one knows how goods and services are produced for a decade or further, it might be more important to omit domestic production and development in the underground economy.
On July 1, an investor holds 50,000 shares of a certain stock. The market price is $30 per share. The investor is interested in hedging against movements in the market over the next month and decides to use an index futures contract. The index futures price is currently 1,500 and one contract is for delivery of $50 times the index. The beta of the stock is 1.3. What strategy should the investor follow? Under what circumstances will it be profitable?
Answer:
26 Contracts
Explanation:
Portfolio value= P = 50,000 * 30 = 1,500,000
The formula to calculate the number of contracts is given by:
Number of contracts N = (β∗P) / Futures Value
P is the fair value of the portfolio in the market, β is the beta of the stock which is 1.3 and Future value is can be calculated by following formula:
Futures Value = Fair Value of Assets * Fair value of unit Future / Fair value of unit share
By putting values we have:
Futures Value = (45,000) * $50 per Future / $30 per Share = 75,000
By putting values we have:
Number of contracts N = (1.3∗$1,500,000) / 75,000 = 26 contracts
The marketing manager would like to introduce sales commissions as an incentive for the sales staff. The marketing manager has proposed a commission of $13 per unit. In exchange, the sales staff would accept an overall decrease in their salaries of $107,000 per month. The marketing manager predicts that introducing this sales incentive would increase monthly sales by 360 units. What should be the overall effect on the company's monthly net operating income of this change?
Answer:
$17,760 increase
Explanation:
current sales = 9,800 units ⇒ projected sales = 10,160 units
current fixed expenses = $1,052,000 ⇒ projected fixed expenses = $945,000
current variable expenses = $51 per unit ⇒ projected variable expenses = $64 per unit
current income projected income
statement statement
total revenue $1,666,000 $1,727,200
variable expenses $499,800 $650,240
fixed expenses $1,052,000 $945,000
operating income $114,200 $131,960
change in operating income = $131,960 - $114,200 = $17,760
Final answer:
Introducing a sales commission incentive plan while reducing salaries by $107,000 and increasing sales by 360 units will result in a decrease in net operating income of $102,320 per month.
Explanation:
The question asks for the calculation of the overall effect on a company's monthly net operating income due to the proposed change in the sales staff's compensation structure. To calculate this, we consider the sales commission of $13 per unit and the decrease in salaries totaling $107,000 monthly. The sales are anticipated to increase by 360 units monthly due to the new incentive plan.
To compute the net impact, we take the product of the commission per unit and the increased number of units sold: $13 * 360 units = $4,680.
Then, we subtract the decrease in salaries from the increased revenue due to commissions:
$4,680 - $107,000 = -$102,320.
Therefore, the change would result in a decrease in monthly net operating income of $102,320.
Outsourcing of services is:______. a. decreasing in volume and scope. b. increasing in volume and scope. c. increasing in volume, but decreasing in scope. d. about the same in volume and scope over the last decade. e. decreasing in volume, but increasing in scope.
Answer:
b. increasing in volume and scope
Explanation:
Outsourcing refers to assigning routine day to day tasks of less significance to an outside firm at a contractual price, with dual motive of saving time and focusing upon more important tasks and also to avail specialized services of an outside firm to ensure efficiency.
For example, a company may outsource it's human resource management function to third party consultants rather than conducting recruitment on it's own.
With the growth in businesses and with increased competition, the need to focus upon strategic tasks has increased which calls for growth in outsourcing function owing to which outsourcing of services has increased both in volume and scope.
Answer:
b. increasing in volume and scope.
Explanation:
An outsourcing is an agreement between the one company that hires the other company for a planned existing activity that could be done internally and refers to the phase-out phase. Is it relates an increase the volume of the and scope through the handling of the services and involves the contraction of the business processes like the payroll processing and the claim processing.In the promotion element of the marketing mix, there are four main areas. Personal selling is direct spoken communication between sellers and potential customers. Also included are publicity and advertising. The third element, sales promotion, refers to a whole host of promotion activities, other than:_______.
Answer: advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.
Explanation: Sales promotion are promotional activities used to stimulate consumers into purchasing a certain product. Sales promotion usually takes the form of giving discounted prices to customers, giving out extra incentive or gift items, freebies, voucher cards, coupon and other promotional offers which gives consumers extra material benefit when they purchase an item. Promotional offers are usually made during certain periods such as festive seasons, company anniversary or occasionally in other to drive sales or to wow customers.
Answer:
advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.
Explanation:
Sales promotion can be defined as the process by which a customer is persuaded to purchase a product. It is a short term method to boost sale of products and is rarely used for long term promotion and building of customer loyalty.
Factors to consider during sales promotion include: cost of the promotion, consistency of promotion with the brand image, and if customers will be attracted and continue buying after promotion ends.
Examples of sale promotion activities are discounts, competitions, loyalty cards and free gifts.
Sales promotion does not involve advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.